CACAO 20° - GODIVA X PARSONS SCHOOL OF DESIGN
Cacao 20° is a sub-brand created for Godiva in collaboration with a class of multidisciplinary designers that pays homage to the company’s history while looking forward to the future of chocolate. A retail concept, new chocolate products, and programming were developed to support the brand’s vision.
Godiva selected a team of students across all departments to research, create, and design a sub-brand for the company that would appeal to their younger audience while reintroducing them in the luxury chocolate world.
I led the retail and customer experience group to design chocolate displays, counters and shelving to support the brand initiative. Our team also designed the temporary displays we used within the Museum of Food & Drink to present our idea to Godiva executives.
Cacao 20° is a sub-brand created for Godiva in collaboration with a class of multidisciplinary designers that pays homage to the company’s history while looking forward to the future of chocolate. A retail concept, new chocolate products, and programming were developed to support the brand’s vision.
Godiva selected a team of students across all departments to research, create, and design a sub-brand for the company that would appeal to their younger audience while reintroducing them in the luxury chocolate world.
I led the retail and customer experience group to design chocolate displays, counters and shelving to support the brand initiative. Our team also designed the temporary displays we used within the Museum of Food & Drink to present our idea to Godiva executives.
